case studies

Decoded Comms has a great track record of creating stories that lead the news agenda. Here are just some examples of our favourite campaigns and coverage.

Redscan One year of PR

In one year, Decoded Comms secured 129 pieces of earned media coverage for one client – from a target of 48. This included top tier titles such as the Financial Times, Reuters, Telegraph, Wired and many more, helping Redscan drive a record number of visitors to its site and double its number of inbound inquiries. Key results

129 pieces of media coverage (compared to <10 in the previous year)

x2 as many inbound inquiries

2.3 million organic search impressions (up from 250k)

365% increase in total backlinks

Back to page one on Google for key search terms such as penetration testing and managed detection & response

To find out more, download the case study.

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Electric media coverage

The Decoded Comms x Adiona Tech report on Australia’s rising road emissions and future electrification priorities was published by The ABC, Daily Mail, Guardian, Gizmodo and The Driven. This boost to visibility and credibility has helped the Sydney-based logistics software business be seen as a leading voice on Australia’s commercial electrification efforts.

Startup funding

Refilled is a plastic free drinks dispenser on a mission to save 100m plastic bottles from landfill. Decoded Comms generated hugely valuable coverage for its recent seed funding round in all the top startup titles and many other trade/national sites including Tech Crunch, AFR, SmartCompany, News.com.au and many more. These pieces prompted inbound sales enquiries from multiple leading Australian brands and commercial real estate companies.

Making air-con cool

With Decoded Comms’ help, Conry Tech has made headlines speaking out against the death of Australian manufacturing, the staggering emissions of air-con, and Australia’s failure to sign key COP28 initiatives. This Melbourne-based sustainable air-con startup has featured in Forbes, AFR, SBS, Guardian, The Australian, Daily Telegraph among others.

DEVILISH phishing SCAMs

Decoded Comms and Redscan discovered hackers targeting Airbnb customers under the guise of GDPR privacy policy changes. Decoded Comms released these findings warning the general public of the phishing campaign’s existence and how they could stay secure – as covered by Sky, Wired, Dark Reading, Computer Weekly and many others.